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Contributor Guidelines for Mention’s Blog

Thanks for your interest in writing for the Mention blog! Guest posts are an excellent opportunity for us to educate our audience on a broader range of topics outside of our team’s expertise while giving other marketers a chance to “borrow our audience.”

Blog posts from our industry friends and colleagues also challenge us to look at our industry and the way we approach our work in a new light. Call us selfish, but we like learning too.

Below are a few things to keep in mind when submitting an idea for Mention’s blog. Please read the whole document before contacting us. To submit an idea, fill out the application form below.

*Note: please do not contact us about link-swapping blog posts.

Jump to the submission form.

What Should You Write About?

Our blog focuses heavily on media monitoring and social listening, but we also cover other related topics our audience is interested in.

Our audience is mainly digital marketing, PR, and communications professionals at agencies and medium-to-large companies.

Specific topics we would love you to write about:

  • The top social media management tools
  • What’s the difference between social media management and social media monitoring tools?
  • Customer loyalty or customer success (how to excel at either/both)
  • Campaign strategy: How to build and monitor your marketing campaigns
  • Social media services that agencies should offer their clients
  • Client onboarding: How to build satisfied customers for life
  • Competitive benchmarking
  • Brand advocacy
  • Real-time monitoring
  • How to avoid an online crisis
  • How to find influencers
  • The top PR tools you need to use
  • Influencer marketing platform (like how to choose your …)
  • Instagram influencer marketing (like Ultimate guide to …)
  • How to monitor social media
  • How to measure your brand impact
  • How to find social media influencers
  • Executive branding
  • Competitive tracking
  • Instagram engagement guide
  • How to get more Instagram likes

They enjoy reading about things like:

  • Social media marketing
  • Digital marketing strategies & tactics
  • Brand awareness/reputation management
  • Influencer marketing & collaborations
  • Public relations
  • Crisis communications & management

(Need help coming up with a topic? Try some of these brainstorming ideas!)

Goals

  • Provide our readers with actionable tips, tools, and valuable strategies that will help them become better communicators online.
  • Give readers advice that they can put to work immediately after reading.
  • Share unique perspectives on topics that are considered over-saturated, much like social media.

Audience

  • Mention users — an international crowd of 750k+ marketers and communicators, with a focus on digital marketing agencies and midsize digital marketing departments.
  • Anyone looking for insights and best practices on social media, media monitoring, and digital marketing.

Guidelines: how to submit your blog post idea

It’s a 2 step process.

1. Fill the form below this post to tell us more about what you’d like to write about on Mention’s blog.

If your submission is approved, we’ll contact you via email to let you know you can start writing your post.

2. Submit your blog post

You need to meet the following quality requirements.

  • Submit your post via Google Documents (only).
  • Length: we like going in-depth, but also writing concisely. Aim for a 1,500-2,000 words post.
  • Your post should be a well-written original content free of grammatical errors. If we detect plagiarism, you will automatically be rejected.
  • The article should reflect the Mention-style of writing. Be helpful, friendly, and informative. Feel free to have a sense of humor in the article, as long as it’s respectful.
  • Overly self-promotional content won’t be accepted (we don’t publish sponsored content). You can, however, we offer in exchange one do-follow link to your website in your author bio.
  • It’s fine to use your own company as an example/use case if sharing experiences or lessons, but only if it brings value to the reader
  • Use recent and sourced examples to illustrate all the points you make. In the era of fake news, we need to source and back up everything with facts and data.
  • We love when guest bloggers find a way to link back to our older posts that relate to the topic you’re writing about.
  • Cite any quotes, data, images, or third party content used.
  • Illustrate each of your points with real and measurable examples.
  • Illustrate each example with screenshots, videos, social media posts, …
  • Don’t use overly generic visuals if they don’t add any value to your content.

Format:

  • Title: Each word in the title should be capitalized.
  • Subheads: Capitalize only the first word in each subhead.
  • Bold any noteworthy points.
  • Put punctuation inside quotes. “This is how you would punctuate a quote.”
  • We love the Oxford comma. So does Vampire Weekend.
  • We use just one space between sentences.
  • Capitalize the first word of a bullet point.
  • Use subheadings, lists, images, and short paragraphs to break up chunks of text.
  • Conclusion: Title your conclusion however you like, as long as it neatly wraps up the post nicely and recaps all points made in the body of the post.
  • We like to add a call to action that prompts readers to leave a comment. It’s optional but preferred.

Additional Items Needed:

  • A short bio (2-3 sentences).
  • Links to your Twitter account and website.
  • Email address linked to a gravatar.com account.

Post-Publication:

  • We appreciate all the shares we can get. Please share your post from your personal social accounts, and your company account if you feel so inclined. 🙂
  • Keep an eye out for blog comments and respond to each, even if it’s with a simple “Thank you!.” Your best bet is subscribing to the discussion before it starts via Disqus (or use Mention 😉
  • We will usually post our articles to GrowthHackers.com or Hacker News. If so, we’ll send you a link and request an upvote. Feel free to share!

 

That’s all, folks!

Due to the high volume of submissions we receive, it may take up to 7 working days for us to respond. 

Apply to write for Mention

Sandra is Head of Content at Mention. She hails from Vancouver, Canada, and keeps her pulse on all things digital marketing. You can find her writing on the Hubspot blog, Business2Community, and Growth Hacker.

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