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Contributor Guidelines for Mention’s Blog

Thanks for your interest in writing for the Mention blog!

Guest posts are an excellent opportunity for us to educate our audience on a broader range of topics outside of our team’s expertise while giving other marketers a chance to “borrow our audience.”

Blog posts from our industry friends and colleagues also challenge us to look at our industry and the way we approach our work in a new light.

Call us selfish, but we like learning too.

Below are a few things to keep in mind when submitting an idea for Mention’s blog. Please read the whole document before contacting us. To submit an idea, fill out the application form below.

*Note: please do NOT contact us about link-swapping blog posts or sponsored posts.

Jump to the submission form.

What Should You Write About?

Our blog focuses heavily on media monitoring and social listening, but we also cover other related topics our audience is interested in.

Our audience is mainly digital marketing, PR, and communications professionals at agencies and medium-to-large companies.

Specific topics we would love you to write about

  • Top social media management tools to use
  • Customer loyalty or customer success (how to excel at either/both)
  • Campaign strategy: How to build and monitor your marketing campaigns
  • Social media services that agencies should offer their clients
  • Client onboarding: How to build satisfied customers for life
  • Competitive benchmarking
  • Social media monitoring
  • Crisis management
  • Influencers marketing
  • Instagram influencer marketing (like Ultimate guide to …)
  • Top PR tools you need to use
  • How to measure your brand impact
  • Executive branding
  • Competitive tracking
  • How to get more Instagram likes, etc. 

(Need help coming up with a topic? Try some of these brainstorming ideas!)

What we expect from your content

  • Provide our readers with actionable tips, tools, and valuable strategies that will help them become better communicators online.
  • Give readers advice that they can put to work immediately after reading.
  • Share unique perspectives on topics that are considered over-saturated, much like social media.

Mention’s typical audience

  • Mention users — an international crowd of 750k+ marketers and communicators, with a focus on digital marketing agencies and midsize digital marketing departments.
  • Anyone looking for insights and best practices on social media, media monitoring, and digital marketing.

Guidelines: how to submit your blog post idea

It’s a 2 step process.

1. Fill the form below

This is designed to tell us more about what you’d like to write about on our blog.

If your submission is approved, we’ll contact you via email to let you know that you can start writing your post.

2. Submit your blog post

You need to meet the following quality requirements.

  • Submit your post via Google Documents only.
  • Aim for a 1,500-2,000 words post (we like going in-depth, but also writing concisely)
  • Your post should be a well-written original content free of grammatical errors. If we detect plagiarism, you will automatically be rejected.
  • The article should be helpful and informative. Feel free to have a sense of humor in the article, as long as it’s respectful.
  • Self-promotional content won’t be accepted. You can, however, insert one do-follow link to your website in your author bio.
  • It’s fine to use your own company as an example/use case — if sharing actual and measurable experiences or lessons, but only if it brings value to the reader
  • Use recent and sourced examples to illustrate all the points you make. In the era of fake news, we need to source and back up everything with facts and data.
  • We love when guest bloggers find a way to link back to our older posts that relate to the topic you’re writing about.
  • Cite any quotes, data, images, or third party content used.
  • Explain each of your points with real and measurable examples.
  • Illustrate each example with screenshots, videos, social media posts, …
  • Do NOT use stock images.

Format:

  • Title: Each word in the title should be capitalized.
  • Subheads: Capitalize only the first word in each subhead.
  • Bold any noteworthy points.
  • Put punctuation inside quotes. “This is how you would punctuate a quote.”
  • We love the Oxford comma. So does Vampire Weekend.
  • We use just one space between sentences.
  • Capitalize the first word of a bullet point.
  • Use subheadings, lists, images, and short paragraphs to break up chunks of text.
  • Conclusion: Title your conclusion however you like, as long as it neatly wraps up the post nicely and recaps all points made in the body of the post.

Additional Items Needed:

  • A short bio (2-3 sentences).
  • Links to your Twitter account and website.
  • The email address linked to a Gravatar account.

Post-Publication:

We appreciate all the shares we can get. Please share your post from your personal social accounts, and your company account if you feel so inclined. 🙂

 

That’s all, folks!

Due to the high volume of submissions we receive, it may take up to 7 working days for us to respond. 

Apply to write for Mention

Sandra is Head of Content at Mention. She hails from Vancouver, Canada, and keeps her pulse on all things digital marketing. You can find her writing on the Hubspot blog, Business2Community, and Growth Hacker.

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