The Mention Blog

Tumblr, bitly, Buffer: 3 Tools for Social Media Magic

After “How we track the hardest names online, starting with our own,” this is my second post about how we do it at Mention. Today, I wanted to talk about some ways I find and share great content. So, besides Mention, what are my top three social media tools I use every day as Community Manager?

(A slideshare version of this post can be seen here)

1) Tumblr. Yes, tumblr.

Maybe it’s because I’ve been using it a long time — since pretty much the beginning of the site — and I’m used to it, or I don’t know what the next best thing is, but I think tumblr’s where the content’s happening right now.

And by “happening,” I mean created, shared, modified, recontextualized, made into a gif, mashed up with another gif, and then shared, modified, and recontextualized all over again.

I love the sense of space and humor that the platform has:


There’s a reason why when you search for “gif” in Google, tumblr’s the second hit after the Wikipedia entry for “Graphics Interchange Format.” And there’s a reason why Yahoo bought it. At the moment, it’s where community finds its voice – hence, where Yahoo wants to put its ads.


I catch up with my tumblr feed every morning, and this sends me off on a million – awesome – tangents: sending articles to Instapaper, emailing myself blogs, websites, and artists to check later (nifty with Mailbox to schedule when I get them) and hunting for funny things to share. Here are a few of my all-time favorite CM-related tumblrs:

How Do I Put This Gently?

What Should We Call Social Media

Running a Startup

Twitter: The Comic

Now it’s time to share some of this tumblr gold, which brings me to…

2) bitly

Bitly is one of those services where your first reaction is like:

And your second reaction is: woah, wait, what…it’s free?!

Like us, they too have an insanely robust free plan (as well as Pro and Enterprise versions). The statistics are great, but really, for me, it’s all about the innovative way bitly lets you organize and share your links. The service has hints of an emergent social network, letting you bundle stacks of links the way you choose, discover content from others in your network, and even see who else has shared the same links that you have (a great way to contact and create relationships with influencers interested in the same things). We’ve often found great advocates for our service based on the “Who Shared a bitly Link to This Content” section.

And last but not least, the magic of…

3) Buffer

Mention’s based in Paris, not a bad place to spend your weekends not worrying about posting to social networks. And that’s where Buffer’s got us covered.

They’ve got a great Chrome extension (which is right at home next to my other favorite Chrome extension: Evernote’s Clearly), which, combined with mention’s native Chrome app not only makes Chrome pretty much the best browser ever, it also makes it the perfect one-stop shop for CM rockstars.

Buffer’s weekend magic

Pro tip: one of my favorite ways to discover and share is through Y Combinator’s Hacker News via Buffer. Check it out:

It doesn’t get much easier or quicker than that, and Hacker News always has awesome and fresh stuff, the stuff that’s going to be the next best thing, or at least worth a look to see what one corner of the internet’s interested in that day.

Have any other tools you use every day? Let us know how you combine services and use mention to track the results.

And as always, questions and comments are welcome!