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Read all our articles from the category Reporting & Analytics

Social Media Analytics: The full guide 2024-04-17

Social Media Analytics: The full guide

Social media analytics is an essential component for any brand or business ...

Beyond Mentions: Leveraging Advanced Analytics 2024-03-18

Beyond Mentions: Leveraging Advanced Analytics

Forget just “spring cleaning” your home this season — how about sprin...

Customer Experience Audits: How To Do Them the Right Way 2023-11-24

Customer Experience Audits: How To Do Them the Right Way

A customer experience audit involves analyzing each customer touchpoint wit...

Best SEO KPIs and Dashboards to Analyze Performance Like a Pro 2023-06-30

Best SEO KPIs and Dashboards to Analyze Performance Like a P...

You absolutely need to track these SEO KPIs, if you aren’t already. We’...

What Are Vanity Metrics & Why You Should Avoid Them 2023-06-26

What Are Vanity Metrics & Why You Should Avoid Them

As a marketing agency, you’re often tasked with proving the marketing ROI...

How to Calculate ROI for SEO 2022-06-29

How to Calculate ROI for SEO

Most businesses have to demonstrate their ROI to prove that their marketing...

Adapting Your Conversion Funnel to the Shifting Mindsets of Consumers in a Post-Covid Landscape 2021-02-17

Adapting Your Conversion Funnel to the Shifting Mindsets of ...

Although many businesses utilize different approaches to conversion optimiz...

7 Must-Have Tools to Create Better Client Reports While Saving Time 2020-10-28

7 Must-Have Tools to Create Better Client Reports While Savi...

For service-based companies, a huge chunk of time is dedicated to collabora...

How To Use Social Media Analytics To Create The Best Content 2020-03-10

How To Use Social Media Analytics To Create The Best Content

We’re living in an era where we can do almost everything online. Some peo...

How to A/B Test SaaS Onboarding and Optimize Retention 2019-11-21

How to A/B Test SaaS Onboarding and Optimize Retention

Helvis Smoteks, marketer for Linkody, shares experiments he and his team ra...

9 Awesome Mention Features You Didn’t Know Existed 2019-06-20

9 Awesome Mention Features You Didn’t Know Existed

We marketers and PR professionals are using so many tools on a daily basis ...

14 of the Very Best Reporting Tools for Agencies 2019-05-24

14 of the Very Best Reporting Tools for Agencies

In 2018, more than half of agency leaders reported growth in revenue (56%) ...

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