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Read all our articles from the category Media Monitoring

5 KPIs you should track to measure brand awareness in 2025 2025-03-03

5 KPIs you should track to measure brand awareness in 2025

33% of marketers find it challenging to measure the effectiveness of their...

LinkedIn Monitoring: Everything You Need to Know 2025-01-22

LinkedIn Monitoring: Everything You Need to Know

Do you want to know the significance of LinkedIn monitoring and how to do i...

Instagram Monitoring: The Full Guide for Tracking Your Brand 2024-12-12

Instagram Monitoring: The Full Guide for Tracking Your Brand

Statista reported that 80% of marketing professionals surveyed said th...

Facebook Monitoring: Guide, Tools, Best Practices 2024-10-17

Facebook Monitoring: Guide, Tools, Best Practices

By now, most businesses understand the power of Facebook. It’s the world...

Social Media Monitoring: Guide, Best Practices and Tools 2024-09-26

Social Media Monitoring: Guide, Best Practices and Tools

An active presence on major social media channels is the key to generating ...

7 Successful Social Media Monitoring Examples to Learn From 2024-09-12

7 Successful Social Media Monitoring Examples to Learn From

A single tweet or a viral news story can influence your brand’s reputatio...

10 Crucial Brand Awareness Metrics to Measure 2024-07-29

10 Crucial Brand Awareness Metrics to Measure

According to the State of Marketing Report 2024, 19% of marketers list incr...

10 Best Brand Monitoring Tools in 2025 (+ GUIDE) 2024-07-26

10 Best Brand Monitoring Tools in 2025 (+ GUIDE)

Your brand reputation can change in an instant. A single tweet, review, or ...

What is Brand Management? The Ultimate Guide 2024-07-12

What is Brand Management? The Ultimate Guide

Your brand is more than just a logo or a product — it’s the essence of ...

How to Acquire Authority Backlinks Using Mention 2024-07-10

How to Acquire Authority Backlinks Using Mention

How are brand mentions related to link building? People mention their favor...

12 Social Media Monitoring Tools You Should Use in 2025 2024-07-08

12 Social Media Monitoring Tools You Should Use in 2025

Did you know that 5.04 billion people are active on social media worldwide?...

Competitive Intelligence: Hype or Necessity? 2024-07-05

Competitive Intelligence: Hype or Necessity?

Curious about what your competitors are doing? Interested in understanding ...

What is News Monitoring and Why Does Your Business Need It? 2024-07-01

What is News Monitoring and Why Does Your Business Need It?

While not everything is newsworthy, anything that truly is should be on you...

What is Media monitoring? The full guide 2024-06-17

What is Media monitoring? The full guide

Ever wondered how businesses stay on top of their brand’s reputation?...

7 Proven Ways to Monitor Competitors Effectively 2024-06-14

7 Proven Ways to Monitor Competitors Effectively

Ever wonder how the world’s most successful businesses stay on top of the...

Keyword Monitoring: Tools, Tips & Examples 2024-06-12

Keyword Monitoring: Tools, Tips & Examples

When you have a real face-to-face conversation with your ideal customer, yo...

What are Brand Mentions & How to Track Them 2024-06-07

What are Brand Mentions & How to Track Them

Consumers rely on online information and word-of-mouth recommendations more...

6 Competitor Monitoring Tools to Boost Your Website Engagement 2024-06-03

6 Competitor Monitoring Tools to Boost Your Website Engageme...

It has never been easier to monitor competitors in 2024. With so many ways ...

What is Brand Protection? 2024-05-27

What is Brand Protection?

A brand is more than just a logo or a product; it embodies a company’...

Business Crisis Management 101: From Panic to Recovery 2024-05-23

Business Crisis Management 101: From Panic to Recovery

For businesses, crisis management is critical for corporate resilience and ...

What is PR? Everything You Need to Know 2024-04-26

What is PR? Everything You Need to Know

Public Relations (PR) is a powerful tool that helps shape how people see yo...

6 Real-Life Crisis Management Examples to Learn From in 2025 2024-04-24

6 Real-Life Crisis Management Examples to Learn From in 2025

Crisis management refers to an organization’s response to a critical ...

5 KPIs Every Brand Manager Should Be Tracking 2024-04-22

5 KPIs Every Brand Manager Should Be Tracking

Brand managers ensure their brand performs well in the market and resonates...

How to use Mention as Employer Brand Manager ? 2024-04-15

How to use Mention as Employer Brand Manager ?

The mission of an employer brand manager is to cultivate and amplify the re...

7 Actionable Expert Tips on Brand Reputation Monitoring 2024-04-10

7 Actionable Expert Tips on Brand Reputation Monitoring

Monitoring the chatter online is challenging because many things are out of...

6 Steps Guide to Turn Your Unlinked Brand Mentions Into Backlinks 2024-04-08

6 Steps Guide to Turn Your Unlinked Brand Mentions Into Back...

Have you ever wondered how often your brand is mentioned without a link and...

7 Competitive Analysis Examples to Make Smarter Business Decisions 2024-04-03

7 Competitive Analysis Examples to Make Smarter Business Dec...

Ever heard the phrase “Get a leg up on the competition”, “Gain a comp...

10 Ways to Build an Effective Crisis Management Strategy for Business 2024-04-01

10 Ways to Build an Effective Crisis Management Strategy for...

Months of meticulous planning culminated in the highly anticipated launch o...

How To Fix Online Reputation: Expert Insights on ORM 2024-03-27

How To Fix Online Reputation: Expert Insights on ORM

For this article, we’ve consulted with over a dozen prominent business pe...

Competitive Analysis Report: What Is It & How to Create One (+ Examples) 2024-03-25

Competitive Analysis Report: What Is It & How to Create ...

With the rise of digital marketing, the business world has become a competi...

7 Strategies for Effective Online Reputation Management in 2025 2024-03-20

7 Strategies for Effective Online Reputation Management in 2...

Whether you’re tackling negative publicity or encouraging positive fe...

Demystifying Reputation Score: A Comprehensive Guide for Businesses 2024-03-08

Demystifying Reputation Score: A Comprehensive Guide for Bus...

As businesses increasingly find their success intertwined with their online...

Brand Tracking: The Ultimate Guide for 2025 2024-02-28

Brand Tracking: The Ultimate Guide for 2025

What would you say if someone asked you to name three Apple products? The i...

Building a Positive Online Reputation: Proactive Online Review Management Strategies 2024-02-15

Building a Positive Online Reputation: Proactive Online Revi...

In an era dominated by digital connectivity, establishing and maintaining a...

Actionable PR strategies to build powerful brand awareness 2024-02-12

Actionable PR strategies to build powerful brand awareness

You probably already know the value of being on social media, or content ma...

9 Ways to Handle a Social Media Crisis Effectively 2024-01-03

9 Ways to Handle a Social Media Crisis Effectively

Social media marketers spend a great deal of time and effort creating and s...

How to Craft a Powerful Video PR Campaign ? 2023-12-18

How to Craft a Powerful Video PR Campaign ?

In this digital age, the way that businesses and content creators communica...

How Media Monitoring and Quality Management Software Drive Business Success 2023-12-06

How Media Monitoring and Quality Management Software Drive B...

Introduction Businesses constantly work to stay ahead of the competition an...

TikTok Monitoring: Leveraging Data to Drive Success on the Viral Platform 2023-11-10

TikTok Monitoring: Leveraging Data to Drive Success on the V...

TikTok is a global phenomenon, but it can be a pain point for businesses an...

How to Find the Best Press Release Distribution Service in 2025 2023-10-27

How to Find the Best Press Release Distribution Service in 2...

In 2025, developing your business successfully without a presence on the In...

8 Social Media PR Tips to Help Boost Brand Visibility 2023-09-08

8 Social Media PR Tips to Help Boost Brand Visibility

There’s no doubt that social media has changed the way companies do publi...

Online Reputation Management For eCommerce Sellers 2023-08-09

Online Reputation Management For eCommerce Sellers

Building brand awareness is one of your top priorities when managing an eCo...

Reddit Source on Mention: A Business Monitoring Tool 2023-04-13

Reddit Source on Mention: A Business Monitoring Tool

Reddit is a popular social media platform that allows users to share conten...

How to Make Your Online Reviews Work for You in 2025 2022-01-19

How to Make Your Online Reviews Work for You in 2025

Today, people turn to online reviews for everything from choosing where to ...

How Digital PR Can Help You Build A Brand? 2020-11-18

How Digital PR Can Help You Build A Brand?

Promoting your brand at the right place is of utmost importance. Now, peopl...

6 Ways to Utilize Social Media for Financial Institutions 2020-04-21

6 Ways to Utilize Social Media for Financial Institutions

Banks, payment and insurance companies need to appeal to all types of custo...

Build Your Social Media Crisis Management Plan in 10 Steps 2019-11-15

Build Your Social Media Crisis Management Plan in 10 Steps

A communications crisis can strike at any time. It could be a faulty produc...

9 Things to Consider When Conducting a Competitor Audit on Instagram 2019-07-09

9 Things to Consider When Conducting a Competitor Audit on I...

Instagram is a platform that’s dominated society and everything in it...