Start free trial Share this post QR Code Generator: What Is a QR Code & How To Create One Home Blog Digital Marketing QR Code Generator: What Is a QR Code & How To Create One Updated on December 20th 2023 Gabrielle Menager | 9 min read QR codes have become a ubiquitous tool in our daily lives, allowing us to quickly access information, promotions, and services through our smartphones. With the rise in popularity of QR codes, many QR code generators have emerged, allowing businesses and individuals to create custom QR codes for various purposes. In this article, we will explore the different types of QR code generators available and their features, as well as provide tips on how to choose the best QR code generator for your needs. Table of Contents: What is a QR Code? Different Types of QR Codes How Do I Create a Personalized Qr Code? Future of QR Codes What is a QR Code? QR codes are a next-generation type of barcode that make it easy to access a wide range of services, such as restaurant menus, pop-up locations, and contact details. Although they may seem new to us, they were actually invented way back in 1994 by Denso Wave, a Japanese company and Toyota subsidiary that specializes in delivering barcode scanners to manufacturers to help track automobiles during production. How Do QR Codes Work? QR codes are made up of a series of dots arranged in a square grid that store data. The dots, which represent a 1 in binary code, are contrasted against the white spaces, which represent a 0. The unique patterns in the code correspond to a set of letters that computers can read and translate into a web page. When you scan a QR code with your phone’s camera, you may notice three large squares located in the top-left and top-right corners, as well as the bottom-left corner. These squares are called position markers, and they help your phone’s camera properly scan the QR code by recognizing its boundaries. While initially intended for use with specialized scanners, the proliferation of smartphones led to the development of apps capable of scanning QR codes using the phone’s camera. This has made QR codes more accessible and useful in various areas such as marketing campaigns and contactless payments. QR codes have grown in popularity in recent years, particularly during the COVID-19 pandemic, as they offer a contactless solution for menus and payments in restaurants and businesses. As a versatile and convenient tool for both individuals and businesses, QR codes are expected to continue gaining popularity in the future. Different Types of QR Codes There are several different types of QR codes that you may come across, depending on their intended use. Here are a few examples: Static QR codes: These are the most common type of QR code, and they contain a fixed amount of information that cannot be changed after the code is created. They are often used for simple tasks such as linking to a website or displaying contact information. Dynamic QR codes: Unlike static codes, dynamic QR codes can be edited and updated even after they have been printed. This makes them useful for businesses and individuals who want to track data and make changes to their codes over time. Custom QR codes: These are QR codes that have been designed with unique colors, shapes, and patterns to make them more visually appealing and brand-specific. They can be used to add a creative touch to marketing campaigns or to help make codes more recognizable to users. Secure QR codes: These are QR codes that are encrypted and require authentication in order to access the information they contain. They are often used for secure transactions or to protect sensitive data. Visual QR codes: These are customized QR codes that have been designed to include a visual element such as a logo or image. This can help make the codes more eye-catching and engaging for users, and they can be used to enhance branding efforts or to add an extra layer of creativity to campaigns. All of these are personalized QR Codes, where you can add your brand’s logo, information and more. How Do I Create a Personalized Qr Code? Best Free QR Code Generators There are many QR Code Generators on the market that offer similar features. However, when looking for a QR Code Generator, you want to ensure that you choose the most suitable QR Code Generator for your particular requirements, it’s important to take into account several crucial factors. These may involve evaluating the range of customization options provided, assessing the capability to monitor and analyze the effectiveness of your QR codes, examining the user-friendliness of the generator’s interface, and reviewing the pricing plans and packages offered by the provider. Additionally, reading reviews and making comparisons between various options can aid you in finding a trustworthy and dependable QR code generator that produces high-quality codes that satisfy your expectations. Here are a few examples to choose from: 1# Mention’s Free QR Code Generator Mention’s Free personalized QR Code Generator is a user-friendly tool that enables anyone with an internet connection to create custom QR codes quickly and at no cost. To use the tool, you simply need to input the information you want to include in your code, such as a website URL or contact details, and then select a design that matches your brand or message. The generator provides a variety of customization options, including colors, sizes, and shapes, allowing you to create a unique QR code. The QR codes generated by Mention’s tool are of high quality and suitable for a variety of purposes, such as marketing campaigns, event promotions, and contactless payments. With no technical skills or design experience required, the tool is accessible to anyone who wants to create their own QR code. Overall, Mention’s Free QR Code Generator is a convenient and useful tool for businesses and individuals looking to enhance their branding and marketing efforts. 2# Uniqode Uniqode is a platform that offers a variety of marketing solutions, including a QR code generator. With Uniqode’s QR code generator, users can create custom QR codes quickly and easily. The tool offers a range of customization options, including different shapes, sizes, and colors, as well as the ability to add a logo or image to the QR code. Users can also choose the type of QR code they want to generate, such as a URL code, vCard QR code, or social media QR code. One unique feature of Uniqode’s QR code generator is the ability to track the performance of the QR codes created. Users can view metrics such as the number of scans, location of scans, and time of scans, allowing them to analyze the success of their QR code campaigns and make data-driven decisions. 3# QR Code Monkey QR Code Monkey is an online platform that enables you to create QR codes for free in a user-friendly manner. It offers QR code generation for various purposes, including website links, social media profiles, and business cards. The tool allows customization of the QR code design by altering its color, shape, and size. Furthermore, it also allows you to add a logo or image to the center of the code to make it more visually appealing and recognizable. QR Code Monkey provides different types of QR codes, such as plain, design, and even animated QR codes. You can download the QR code in various file formats, including PNG, SVG, and EPS, suitable for both print and digital purposes. QR Code Monkey also provides QR code analytics, allowing you to track the success of your QR code campaign. The analytics feature offers insights into the number of scans and the scan locations, which can assist in making informed decisions for future campaigns. 4# Scanova Scanova is a cloud-based QR code generation platform that allows users to create custom QR codes for various use cases such as marketing campaigns, digital content, and inventory management. The Scanova QR code generator offers a wide range of customization options, including design templates, colors, and logos. Users can choose from different QR code types such as website URL, social media links, and contact information. The platform offers several features to enhance the functionality of QR codes, including the ability to add forms, surveys, and videos. Additionally, users can track QR code scans using Scanova’s analytics tools, which provide insights into scan locations, times, and device types. Scanova also offers the ability to password-protect QR codes, restrict their usage, and set expiration dates, ensuring that the code’s information remains secure and relevant. Future of QR Codes The future of QR codes looks promising with the rise of contactless payments and the desire for touch-free interactions. They have become an essential tool for businesses to offer their customers a convenient, secure and efficient way to complete transactions. Additionally, the technology behind QR codes is constantly evolving, and new applications are emerging, such as dynamic QR codes that can be updated in real-time, and augmented reality (AR) codes that can overlay digital content onto the physical world. As such, it seems likely that QR codes will continue to play a significant role in our increasingly digital and mobile world. Here are more specific ways that QR codes are likely to help us in the future: Marketing and Advertising: QR codes are already being used in marketing and advertising campaigns to provide customers with more information about products or services. In the future, QR codes may be used even more creatively in marketing and advertising campaigns, such as in interactive billboards or immersive AR experiences. Art and Design: QR codes can be used as a creative element in art and design. For example, an artist might create a QR code that, when scanned, directs the user to a digital gallery or a video of the artist explaining their work. Tourism: QR codes can be used to provide tourists with information about historical sites, museums, and other attractions. For example, a museum might include QR codes near exhibits that, when scanned, provide users with additional information and multimedia content related to the exhibit. Personalization and Customization: QR codes are already being used for personalized marketing campaigns and experiences. For example, a retailer might use a QR code to direct customers to a personalized landing page with recommendations based on their past purchases. In the future, QR codes may be used for even more personalized experiences, such as to provide personalized nutrition or fitness recommendations based on an individual’s biometric data. Takeaway QR code generators have become an essential tool for businesses and individuals alike. With various options available, choosing the right QR code generator can make a significant impact on the success of your marketing campaigns and events. They can allow you to create QR codes for your social media pages, a business card, So, whether you need a simple code or a more customized one, there is a QR code generator out there that can meet your needs. Take advantage of these tools and start creating QR codes today! Gabrielle Menager Digital Growth Specialist @Mention