Sentiment Analysis

Easily identify positive and negative mentions of your brand and competitors around the web. Request Demo

Add Sentiment Analysis to Your Media Monitoring

Every paying Mention customer has access to sentiment analysis. It’s features like these that make Mention the best in its class.

Advanced filters

You don’t have time to sift through every mention. Mention lets you cut through the noise to find the most important information. Filter by sentiment, influence, source & more.

Boolean alerts

Sometimes the perfect alert requires a higher level of precision. With Boolean queries, you can be as specific as necessary. Hear exactly what you need to hear, and nothing else.

Easy to use

Media monitoring should make your life easier. Mention’s interface is designed to be as simple as possible, and our support team make problems disappear.

Social connections

Twitter, Facebook, and Instagram integrations give you direct access to your social media accounts. Or connect your Buffer account to schedule social updates in advance.

Influencer scores

Filter your mentions based on the reach of the person talking. You’ll immediately know who is a valuable contact, and who to reach out to for more favorable press.

Urgent alerts

Pulse alerts tell you the moment your keywords become popular. If your brand goes viral, you need to know so you can either share the good news, or put out the flames.

Prevent crises

When bad news strikes, it can spread across social media quickly. You need to move quickly to avert a full-blown crisis. Get instant alerts to be notified the moment an issue arises, so you can take immediate action.

Then use sentiment analysis to identify who’s talking negatively about you, so you can control the damage.

Protect your social reputation

Ensure your brand gets the respect it deserves. Sentiment analysis helps you identify positive and negative comments, to see exactly what people think of your company.

Find brand advocates

Social media comments aren’t always bad news. Use social media sentiment analysis to find people saying nice things about you. Share their comments, thank them, and spread the good word.

Monitor all the web

Blogs can have a wide reach in a crisis too, and major news outlets may even get involved. Mention’s media monitoring covers everything online. You’ll know everywhere you’re talked about, as soon as the article is online.

Track sentiment over time

Launching a new campaign? Want to see how it’s received?
Monitor trends in sentiment over time to make sure you
get the response you hoped for.

Use social sentiment for competitor analysis

Media monitoring makes tracking your competitors easy and effective. Use sentiment analysis to benefit in these three ways.

Learn from their
mistakes

The internet has made business more public. You can monitor your competitors’ marketing and PR straight from your laptop anywhere in the world. Sentiment analysis works for social media, blog posts, forums, and news. Quickly identify negative reviews and make sure you’re not making the same choices.

The internet has made business more public. You can monitor your competitors’ marketing and PR straight from your laptop...

Borrow their good
ideas

You can’t always be the first to have a bright idea. Sometimes, a competitor beats you to it. But that doesn’t mean you can’t use tactics to your own advantage. Watch for social media comments and news articles about your competition. If they’re doing things right, you probably need to consider doing the same thing.

You can’t always be the first to have a bright idea. Sometimes, a competitor beats you to it. But that doesn’t mean you can’t use...

Target their unhappy customers

It’s not just marketing strategies that are easy to spot online. Customer feedback - especially bad feedback - is right there for all see. Find your competition’s unhappy customers, and show them why your product is better. Mention customers are already using this exact strategy, with great results.

It’s not just marketing strategies that are easy to spot online. Customer feedback - especially bad feedback - is right there for...

650,000 companies use Mention daily.

You too can make better business decisions based on real-world data. Join us today.