This short post is the second of a series of five in which we share some of the results of our latest Instagram Engagement Report.

  1. Video Content Gets the Most Engagement
  2. The 19 most used hashtags in 2018

Now, if you want to learn all there’s to know about the latest trends to generate more engagement on Instagram download our free 30+ pages report.

Instagram Engagement Report 2019

The most used hashtags look familiar

Last year, our Instagram analysis revealed that the most used #hashtags in 2017 were the following: #love, #instagood, #fashion, #photooftheday, and #style.

This year, we see almost the same ones with: #love, #fashion, #Instagood, #repost and #photooftheday (#style comes in 6th).

instagram engagement report most used hashtags

Some things just never change.

What does it mean for businesses?

This tells us that a large part of Instagram users share ‘feel-good’ and positive content.

So if you want your Instagram content to resonate with your audience, tug on the heartstrings! Take them places, make them laugh, make them cry with touching stories…

Long story short, show them a good time.

Now, it’s also good to keep in mind that these hashtags are also very generic. They cover so much that they don’t really mean anything.

Here is an example to illustrate what I mean.

instagram engagement report hashtags terrible example

Who in their right mind will just look for “#sunglasses” or “#brands”? I mean, I did look for #brands, but that was just so that I could find a terrible example of something you should not do.

At the end of the day, generic hashtags won’t generate the most engagement. According to our analysis, the ones that do are much more specific and event-based.

Instagram Engagement Report 2019

Clément is Content Marketer for Mention. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian cafés or exploring the city with his dog.

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