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Read all our articles from the category Digital Marketing

Hootsuite vs SproutSocial: Which Is the Right Choice? (2025 review) 2025-03-10

Hootsuite vs SproutSocial: Which Is the Right Choice? (2025 ...

Social media managers face a critical choice when selecting between Hootsui...

How to Build a Social Media Marketing Agency (SMMA) in 2025 2025-03-07

How to Build a Social Media Marketing Agency (SMMA) in 2025

Do you want to learn how to build a top-notch social media marketing agency...

5 KPIs you should track to measure brand awareness in 2025 2025-03-03

5 KPIs you should track to measure brand awareness in 2025

33% of marketers find it challenging to measure the effectiveness of their...

4 Steps For Managing Your Online Reputation As A Content creator 2025-02-05

4 Steps For Managing Your Online Reputation As A Content cre...

Picture this: You wake up to find a comment storm on your latest YouTube vi...

6 Ways To Conduct A Content Gap Analysis Using Social Listening 2025-01-29

6 Ways To Conduct A Content Gap Analysis Using Social Listen...

As a modern-day marketer, hitting the right marks with your content strateg...

LinkedIn Monitoring: Everything You Need to Know 2025-01-22

LinkedIn Monitoring: Everything You Need to Know

Do you want to know the significance of LinkedIn monitoring and how to do i...

LinkedIn Growth: Using Audience Insights to Drive Engagement 2025-01-15

LinkedIn Growth: Using Audience Insights to Drive Engagement

We may think of social media platforms like Facebook, Instagram, and YouTub...

How AI Has Changed Social Listening Forever 2025-01-09

How AI Has Changed Social Listening Forever

The AI-driven social listening market is rapidly expanding thanks to the va...

How to Turn Off Google Alerts Without Losing Important Updates and Manage Notifications Strategically 2024-12-25

How to Turn Off Google Alerts Without Losing Important Updat...

Google Alerts can be a powerful tool for staying informed. You might use it...

5 Ways to Boost Your Lead Generation with Strategic Online Reputation Management 2024-11-20

5 Ways to Boost Your Lead Generation with Strategic Online R...

Lead generation or online reputation—what would you choose to have your b...

Online Reputation Management For eCommerce: Why A Fast and Secure Website is Key 2024-11-13

Online Reputation Management For eCommerce: Why A Fast and S...

Online reputation management, simply called ORM, is monitoring people’s i...

6 Social Proof Strategies That Can Increase The Success Of Your Conversion Funnel 2024-10-30

6 Social Proof Strategies That Can Increase The Success Of Y...

Many people believe that if others do it, they should be doing it, too. Thi...

A Comprehensive Guide to Crisis Management for Businesses 2024-10-23

A Comprehensive Guide to Crisis Management for Businesses

Crisis management is something business owners and social media marketers n...

7 Online Reputation Management Services in 2025 to Strengthen Brand Trust 2024-10-15

7 Online Reputation Management Services in 2025 to Strengthe...

91% of 18 to 34-year-olds believe online reviews are as trustworthy as...

5 Common Online Reputation Management Mistakes 2024-10-10

5 Common Online Reputation Management Mistakes

A business’s reputation is crucial to its success, and nothing is mor...

Law Firm Public Relations: The Complete Guide for 2025 2024-10-08

Law Firm Public Relations: The Complete Guide for 2025

”Advertising is what you pay for; publicity is what you pray for.” R...

12 Essential PR KPIs to Track 2024-10-01

12 Essential PR KPIs to Track

The importance of data-driven PR can’t be overstated—it allows professi...

The Ultimate Guide to Successful PR Event Planning 2024-09-24

The Ultimate Guide to Successful PR Event Planning

Do you have an upcoming event but lack a proper plan to make it successful?...

10 Inspiring Public Relations Examples from Top Brands 2024-09-19

10 Inspiring Public Relations Examples from Top Brands

An effective public relations strategy can be a game changer, as ...

Looking for Mention alternatives? 2024-09-06

Looking for Mention alternatives?

The only way to learn what people think of you is to figure out what they...

Mastering PR Clipping: Importance, Benefits, Strategies, and Tools 2024-08-21

Mastering PR Clipping: Importance, Benefits, Strategies, and...

What is press clipping? Today, an online presence is necessary for any busi...

What is Earned Media? The complete guide 2024-08-19

What is Earned Media? The complete guide

Earned media is a tricky thing. When reviewers praise your product or share...

How to Use Social Listening to Track Seasonal Trends and Topics 2024-08-14

How to Use Social Listening to Track Seasonal Trends and Top...

Social listening can be tricky. There are so many data points to consider. ...

How to Calculate Earned Media Value? (2025 guide) 2024-08-12

How to Calculate Earned Media Value? (2025 guide)

Earned media value (EMV) quantifies the monetary worth of free publicity yo...

What is Secondary Market Research? 2024-08-07

What is Secondary Market Research?

Secondary market research involves utilizing preexisting data and insights ...

35 Fast & Effective Online Reputation Repair Tactics in 2025 2024-07-24

35 Fast & Effective Online Reputation Repair Tactics in ...

Is your online reputation holding you back? Are negative search results, ha...

Predictive Media Monitoring: Transforming Newsroom Efficiency 2024-07-22

Predictive Media Monitoring: Transforming Newsroom Efficienc...

Predictive media monitoring is a game changer. It uses data analysis, machi...

Advertising Value Equivalency: How to calculate it? 2024-07-19

Advertising Value Equivalency: How to calculate it?

Advertising Value Equivalency (AVE) has long been controversial in public r...

Social Media Listening Analyst: Job description 2024-07-17

Social Media Listening Analyst: Job description

Curious about the role of a Social Listening Analyst and how it can boost y...

Corporate Reputation Management: The Ultimate Guide 2024-07-03

Corporate Reputation Management: The Ultimate Guide

Your team has worked hard on your digital marketing campaign throughout the...

What is Brand Protection? 2024-05-27

What is Brand Protection?

A brand is more than just a logo or a product; it embodies a company’...

Business Crisis Management 101: From Panic to Recovery 2024-05-23

Business Crisis Management 101: From Panic to Recovery

For businesses, crisis management is critical for corporate resilience and ...

Impact of Facebook Metrics API Deprecation on Our Reports 2024-05-15

Impact of Facebook Metrics API Deprecation on Our Reports

Recently, Meta, Facebook’s parent company, announced a significant sh...

Top 5 CrowdTangle alternatives 2024-05-13

Top 5 CrowdTangle alternatives

Over the years, Crowdtangle gained popularity for its combination of data a...

PR and email marketing: A perfect alliance for business success 2024-05-08

PR and email marketing: A perfect alliance for business succ...

Public relations (PR) and email marketing are two core areas that contribut...

Top PR Tips for Content Creator Success 2024-05-06

Top PR Tips for Content Creator Success

Succeeding in the creator economy takes more than just creating good conten...

9 Strategies to Build a Successful Brand Reputation Management Strategy 2024-05-03

9 Strategies to Build a Successful Brand Reputation Manageme...

Reputation is not built overnight. What’s more, all it takes is just a fe...

6 Real-Life Crisis Management Examples to Learn From in 2025 2024-04-24

6 Real-Life Crisis Management Examples to Learn From in 2025

Crisis management refers to an organization’s response to a critical ...

5 KPIs Every Brand Manager Should Be Tracking 2024-04-22

5 KPIs Every Brand Manager Should Be Tracking

Brand managers ensure their brand performs well in the market and resonates...

7 Actionable Expert Tips on Brand Reputation Monitoring 2024-04-10

7 Actionable Expert Tips on Brand Reputation Monitoring

Monitoring the chatter online is challenging because many things are out of...

7 Competitive Analysis Examples to Make Smarter Business Decisions 2024-04-03

7 Competitive Analysis Examples to Make Smarter Business Dec...

Ever heard the phrase “Get a leg up on the competition”, “Gain a comp...

10 Ways to Build an Effective Crisis Management Strategy for Business 2024-04-01

10 Ways to Build an Effective Crisis Management Strategy for...

Months of meticulous planning culminated in the highly anticipated launch o...

Harnessing the Power of Podcasts in Brand Storytelling 2024-03-11

Harnessing the Power of Podcasts in Brand Storytelling

Ever thought about how a podcast could be a game-changer for your brandR...

Demystifying Reputation Score: A Comprehensive Guide for Businesses 2024-03-08

Demystifying Reputation Score: A Comprehensive Guide for Bus...

As businesses increasingly find their success intertwined with their online...

How to Develop an Optimized Ecommerce Product Video that Actually Generates Sales 2024-02-19

How to Develop an Optimized Ecommerce Product Video that Act...

Regardless of your company’s niche, ecommerce product videos have pro...

Actionable PR strategies to build powerful brand awareness 2024-02-12

Actionable PR strategies to build powerful brand awareness

You probably already know the value of being on social media, or content ma...

The Social Inbox: 5 Ways To Build Irresistible Email Campaigns Using Social Media Amplification 2024-01-19

The Social Inbox: 5 Ways To Build Irresistible Email Campaig...

As we enter 2025, email marketing continues to stand out as one of the most...

How to Write a Professional Email (With Examples and Templates) 2024-01-10

How to Write a Professional Email (With Examples and Templat...

Email is one of the most widely used digital communication channels. Nearly...