This short post is the third of a series of five in which we share some of the results of our latest Instagram Engagement Report.

  1. Video Content Gets the Most Engagement on Instagram 
  2. The 19 most used hashtags in 2018
  3. The 19 most engaging hashtags of 2018

Now, if you want to learn all there’s to know about the latest trends to generate more engagement on Instagram download our free 30+ pages report.

Instagram Engagement Report 2019

The most engaging hashtags in 2018

The main focus this year on Instagram? The Football World Cup 2018 in Russia, space-related adventures (something tells me that SpaceX is no stranger to this), and the master of memes – 9gag.

Here are your 2018 most engaging hashtags:

  • #9gag
  • #WorldCup
  • #Space
  • #Football
  • #Science

instagram engagement report most engaging hashtags

What does it mean for businesses?

One word: Newsjack.

Stay on top of trends and monitor your what your industry is saying about trending topics. If you’re able to add yourself to the conversation, do it! But only when it’s relevant for your brand and your audience.

Here are three examples from Logitech, jumping successfully on trends and events that are not directly related to them.

A World Cup-related newsjack.

View this post on Instagram

A universal remote for a universal event. ⚽📺 . . . #HarmonyElite #biggame #universal #remotegoals #remoteenvy #remote #universalremote #soccer #futbol #Logitech

A post shared by Logitech (@logitech) on

A National Dog Day newsjack

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Locked and loaded (and licked). Keys-To-Go and MX Anywhere 2S are pupper-proof and ready to conquer the week with you. 🐾👓⌨️ Happy National Dog Day! . . . #KeysToGo #MXAnywhere2S #Logitech #NationalDogDay #pupper #dogdaysofsummer #SundayScaries #sundaze #keyboard #dogsofinstagram #dogstagram

A post shared by Logitech (@logitech) on

And a Fourth of July newsjack.

View this post on Instagram

This Fourth of July, don’t let wires hold you back. Light up the night and your screen with just one click with BASE for iPad Pro. 🎇📱 . . . #FourthofJuly #JulyFourth #July4th #redwhiteandblue #IndependenceDay #wireless #LogiBASE #iPadPro #productivity

A post shared by Logitech (@logitech) on

Sure, these are not their best performing posts, but it’s a great way to reach out to new audiences (and it’s pretty fun to do).

More ≠ Better

As mentioned earlier, all signs seem to indicate that Instagrammers seek relevancy. This means that bombarding them with a ton of generic hashtags will not work.

Instagram Engagement Report 2019

Clément is Content Marketer for Mention. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian cafés or exploring the city with his dog.

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