There’s a lot of competition online, and that competition grows daily. If you want to stand out, you’ve got to be doing something really special.
Luckily for content creators, it’s not actually as hard as you’d think to stand out. All it takes is a little time and patience.
Here are 10 tips that will help you create content that really converts.
There’s a reason sites like Buzzfeed are so popular. Lists are easier for people to read, as they break up a lot of information into bite-sized chunks. If a reader is just going to skim the post, they’ll still pick up the most important points. And more people are likely to read it in the first place, as lists are just easier to read.
Try breaking down your content into lists, steps, or as ‘how to’ guides. It’s a style of content that you should adopt if you’re looking to bring in more readers. You’ll see that readers find it much easier to interact with you and engage with the content if you can do this.
Partner With Influencers
Influencers are people who have a big social media following. They recommend products to these followers, and help increase sales. It’s a popular marketing method that’s growing all the time. It’s made celebrities like the Kardashian family famous, and they manage to reach an audience of millions, every day.
If you want to use influencers in your marketing, you need to do your research. Look at a potential influencer, and see what their audience is into. What other things do they follow online? What do they like to buy?
If they’re your target audience, then you should get in touch with the influencer and strike a deal.
Think About Audience Intent
When you’re writing content, you may well be thinking about how it can best show off the product or service that you’re willing to sell. The best content, though, will put that second.
You’ve got to really think about what the audience’s intent will be when they come across your content. Are they looking for information? A how-to guide? A solution to a problem?
You’ll need to create your content around their intent. If you can give them what they need, then you’ll be able to convert more readers. Do your research, and look into what your audience is looking for online. If you can meet their needs, they’re more likely to buy from you.
Review Your Content Regularly
The internet moves quickly, and you’ve got to move with it. Once you post content online, it’s going to be there until you move it or delete it. However, your customers may be looking for something different this year to what they were looking for last year. If they find older posts, they may decide that you’re not as relevant as a competitor, and go elsewhere.
To avoid this, review your content regularly, and make sure that it’s still relevant to your audience. If it’s not, then you may need to edit it to make it relevant again. This avoids anyone coming across old content, and thinking that you’re not up to date online.
Treat Your Copy Like A Landing Page
Think about your landing page. If it’s designed well, then it can guide the reader to everything that they need. Everything is easy to find, and the reader spends minimal time searching for the right information.
“Think of your content like a landing page,” says content expert Leanne Peters at Elite Assignment Help. “The reader needs to open it, and find the information they need right away. Remember that most readers will scan, so your layout needs to help them find what they want, quickly.”
Target Your Content Distribution Carefully
You’ve not only got to know who you want your content to be seen by, but where it needs to be seen. You can write the best content in the world, but if no one can find it then there’s no point. Look into where your target audience is visiting online.
Social media is a good place to start, as you’ll have a large captive audience. Research the social media feeds and sites your audience uses the most. Then, set up an account and ensure that you keep it active. The more you interact with your followers, the more likely they’ll be to read your content when you share it online.
Use An Easy To Read Format
Huge chunks of text aren’t helpful to your reader when they find your content. Most readers aren’t going to sit and read through your entire content, from end to end. They want to scan it and find what they need. If you’re using large chunks of text, it’s harder for them to scan it and find what they want. So revisit your formatting and make your content more user friendly.
A good starting point is to use useful headings, just like this article does. As well as this, make good use of white space, bullet points to create lists, and visuals to illustrate your points. These can all make your content much more user friendly.
Create A Compelling CTA
The best content will encourage the reader you take a specific action. Sometimes, you may just want to start a conversation, so you’ll ask the readers to ‘comment below’ with their experiences. Other times you want them to buy, so you’ll ask them to ‘click this link and get your copy now!’
The Call To Action you use should be short, to the point, and compelling. It’s also a good idea to create urgency, possibly by making your offer a limited time deal. This will compel more readers to take the action you want from them.
Incorporate User Generated Content
There’s nothing your audience will trust more than content from other users. This shows them that you’re trustworthy and offering quality, as other users are interested in helping you promote your cause. One popular way of doing this is incorporating user reviews into your copy. They can show readers what other users think of your product, and convince them to buy from you.
You can even ask users to contribute their opinions to your copy once they’ve bought from you, so they can tell others what they think. Many customers are often willing to do so.
Consider Local Context
The internet is a global place, but that doesn’t mean you can neglect the local scene. This is especially true if you’re a smaller start up and just getting started online. You can create content that’s aimed directly at your local area, which helps increase awareness of what you do and increase sales in the area.
If you offer services that are specific to your area, you absolutely need to be doing this.
Use Tools to Help Boost Conversions
Now that you have all the tips you need to boost your conversion rate, you’ll have to put them into practice. If you’re going to do this, you’re going to need a little help. These tools are designed to help marketers and writers create the best customer experience. Try using these when you’re creating new copy:
- UNBXD: This tool will help you get to know your customers and create more unique shopping experiences for them. Use it to really personalize the shopping journey when they come to your site.
- Via Writing: Good grammar is essential when you’re writing marketing copy. Use this tool to check your grammar and any rules you’re unsure of.
- Grade On Fire: Before you post any content, you’ll need to proofread it first. Huffington Post in “Dissertation Writing Services” recommends academic writing services such as this one to do the best job for you.
- Optimizely: This tool can help you experiment with almost any aspect of your online store, making it perfect for your customers so they’re more likely to buy.
- UK Top Writers & Bestbritishessays.com: If you need other writers to help you get up to date, this writing agency is the place to go to find them.
- Simple Grad: This website provides proofreading services that can check your copy before it ever goes live, ensuring no mistakes slip through the cracks.
- Search Spring: This tool offers innovative search solutions, helping your customers find exactly what they want in your store.
- Essayroo: This site can put you in touch with excellent writers, who can edit and create converting content for your site.
- BounceX: Use this tool to study your customers’ behaviour. The more you know about them, the better you can target them.
- Citeitin: Use this tool to create converting citations in the text.
These tips and tools are designed to help you get the most out of your content. If you follow the tips listed here, you’ll be able to convert a much higher percentage of your readership.
It’s all about knowing your audience and what they need from you. If you can give them that, then you’ll see your conversion rates increase dramatically.