How Livestorm Uses Mention to Monitor Competition

Lots of users come to Mention wanting to monitor competitors. With the number of social media and web conservations happening every minute, there are plenty of opportunities to gain insight. You just need to know how to listen.

This is the key reason why Livestorm started with Mention - to understand the industry more completely. "It's a highly competitive market. There are a ton of other software options, each with their differences, but we all do webinars. It's very hard to differentiate yourself. So for us it's very important to listen to what people are saying about us and our competitors on the web."

"First, we listen to what our prospects' customers say about them on social media. When someone is not happy with their experience, we're able to jump into the conversation and let them know about our service and hopefully we can help them have a better experience."

Many Mention customers use this strategy to generate leads. And what's great about it is that it's quick and easy. "We've had some interesting conversations that have come from these moments. We've got people's attention, and they've inquired further about Livestorm. Plus, it only takes 30 seconds to write the tweet, so there's no downside."

Whether it's for SEO, building brand awareness, or improving the company's reputation, having journalists and bloggers write about your business is gold. Livestorm watches specifically for articles about its competitors, to monitor competition and knowing that these authors may be interested in Livestorm too.

"We make connections with blogs and websites who've written articles about our competitors, to try to be included in the future." First, Thibaut identifies these articles with Mention, thanks to alerts those same competitive alerts above. Then he takes action.

"You could just leave a comment on the article, but we try to be a little more personal. Usually, I contact the author of the publication and explain to them why our service is special or different, or identify a pain point that we can solve that our competitors can't."

"I see this as a long-term strategy, and I don't always expect the author to change their article right away. But it's important that they know about us, they know why we might be better than the other tools. And next time they write, they'll think about us."

One recent example really stands out. "There was a big article that was shared a ton on social media. I found it thanks to Mention. It doesn't mention us, but it's hugely popular and is getting a lot of traction. So, I contacted the owner of the website and have built a great relationship with them so far. Now, we're hoping to be able to work together soon, which would be big for us."

And the best part for Thibaut is the time he saves. "Without Mention it would take me so much longer. I'd either have to rely on Tweetdeck and all my saved searches, or look manually online. That would take hours. With Mention I can log in and immediately see what was published and what's going on."