Monitor online conversations that you may never have seen otherwise.
Online forums aren't as visible as social media and the news. But they're full of dedicated, informed users whose opinions affect your brand reputation.
See responses to your latest product launches and campaigns.
Spot recurring conversations quickly, both positive and negative.
Track Reddit, 4chan, and plenty of powerful industry forums.
See blogs covering your competition, and have them write about you too.
Find good reviews and share them on social or your own blog.
See how readers react to each post, and respond to their comments.
Forums are full of highly specific comments from educated users. Make sure that your brand is represented the way you want it to be, especially in forums.
Not every buyer is willing to say it to your face. Look for reactions on forums to learn what customers truly think about your services.
Forums are full of comments, complaints, and ideas. Learn what smart users have to say and what they would change about your creations.
Forums are home to advanced super-users and fans. When they talk about and recommend your products, it's a huge win for the brand.
Because forums are full of candid opinions, they can also contain harsh criticism. Find these comments as soon as they're made, and do your best to improve the situation.
Since they appeal to niche audiences, forums are the perfect place to find and listen to your target buyer. This is market research without leaving your desk.
Good industry forums contain the best voices in your niche. Find users with high scores and good reputations, get to know them, and see how you can work together.
If they're talking about you, they're talking about your competitors too. See how you stack up, and what the other businesses do better, to improve your services.
Best of all, forums give you the top conversations in your industry right now. Use this to fuel your content strategy, develop new products, and stay ahead of the competition.
See how a few leading businesses monitor their brand names on forums and the rest of the web.