Instagram marketing is huge business. The network sees more than 400 million users per month, and 80 million photos shared per day.

That’s a massive global user base.

The photo-sharing platform has turned casual fashion bloggers, travelers, and foodies into stars. It’s also become the perfect place for more traditional businesses to showcase products and make a name for your brand.

And if you want to do it right, you need to be able to analyze all those Instagram posts.

Mention lets you do exactly that. Here’s how.

Analyze hashtags and trends

If you’re marketing on Instagram, it pays to know what people are talking about. That includes you, your company, your competitors, and your industry.

Mention tracks every comment, caption, and hashtag. If you’re looking for specific comments – customer feedback, for example – tracking keywords will help you catch them. You’ll also see overall trends, including popular hashtags for your industry.

Monitor key trends and hashtags

Suppose you’ve just released a revolutionary “anti-wrinkle youth serum.” Instagram is a great place to promote it, but you need to do it right.

Monitor what’s being said about other products like yours. Track phrases like “anti-wrinkle,” “anti-aging,” and “prevent wrinkles” to find companies and customers using these terms.

Want to know whether Brits say “anti-wrinkle” or “anti-aging?” Instagram monitoring provides the answer.

Want to find bloggers and models to talk about your wonder cream? More on that in a sec.

Respond directly

Find something interesting in your alert feed? It’d be nice to respond quickly, without having to open Instagram.

Easy.

React to Instagram posts directly from the Mention dashboard

If you’ve connected your Instagram account, you can follow users or like and comment on posts directly from the Mention dashboard. That beats switching between tabs all the time.

Have more than one account? That’s easy, too.

Switch between Instagram accounts to respond and comment

Switch between your accounts without logging out, or opening a new browser. Now we’re saving all kinds of time!

Find Instagram influencers

Influencer marketing has taken over Instagram. When companies want to get their products noticed, they work with powerful Instagrammers.

Building those connections has become a big industry you want to be a part of. Monitor keywords and hashtags to find influential people using them. You could also watch for people talking about other brands like yours, and see if they’d be interested in working with you.

Find influencers using the Instagram dashboard

The Instagram influencers dashboard shows you everybody using the keywords you’re monitoring, ranking according to their influence. When you’re looking for new people to work with, this is your one-stop shop.

From there, you just need to reach out. You can like, comment, and follow directly from this screen. Soon, you’ll have power users talking about your products, building awareness, and encouraging others to buy:

Find influencers to share your products for more effective marketing

Ready to monitor Instagram?

If you already have a Mention account, great! Everyone on a Starter plan and up has all these features. That’s full Instagram analysis, direct reactions from Mention, and influencer identification.

Just log in, connect your Instagram account, and start playing.

If you still haven’t joined Mention, pay us a visit. Our goal is to make media monitoring easy for everyone.

And now that includes Instagram too.

Patrick Whatman is Head of Content at Mention. He lives in Paris, loves music, and writes his own brand of cultural criticism for fun. Tweet him @mrwhatman where he mainly talks digital marketing, American sports and New Zealand trivia.

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