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How to Boost Lead Generation with a Social Media Quiz

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Content marketing reigned as the most important trend of 2015. Marketers poured more effort into producing interesting whitepapers, informative case studies, entertaining videos, exciting blog posts, and other forms of content that sought out warm leads. Among the various options of content available to marketers, finding the best content for your marketing strategy can be … Continue reading How to Boost Lead Generation with a Social Media Quiz

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Introducing the Insights Center to Measure & Improve Your Brand

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You’ve probably noticed that there have been some changes on the statistics page. Well, a lot of changes, actually. And they’re just what you asked for. You’ve cried, yelled, and screamed for certain features and new insights. We listened (that’s kind of what we’re about) and took your suggestions and built the Insights Center to … Continue reading Introducing the Insights Center to Measure & Improve Your Brand

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5 Reasons Influencer Outreach Should Include Brand Advocates

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Let’s say you’re at Starbucks and 2 people – a stranger, and the friend you’re meeting there – ask to borrow a few dollars to pay for their drink. You only have enough money to buy one more coffee. Who would you lend your money to? You’d probably go with your friend. It could be … Continue reading 5 Reasons Influencer Outreach Should Include Brand Advocates

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3 Ways to Use Content to Increase Brand Visibility

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If you’re part of the 86% who use some form of content marketing in your overall marketing strategy, then you know that a content strategy is imperative to your success with increasing brand visibility for your company. This is the beauty of content marketing, that writing a few words can make such a difference. But … Continue reading 3 Ways to Use Content to Increase Brand Visibility

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5 Qualities of Relevant Influencers for Marketing Outreach

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Influencer marketing is about quality, not quantity. Influencer marketing is about quality, not quantity. Click To Tweet You could have a campaign involving 50 influencers, each of them reaching millions of people every day – and see zero results from it. Now that it’s become such a popular marketing tactic, sloppy or poorly targeted influencer … Continue reading 5 Qualities of Relevant Influencers for Marketing Outreach

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