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Read all our articles from the category Digital Marketing

How to Turn a Brand Crisis Into a PR Win 2017-06-23

How to Turn a Brand Crisis Into a PR Win

When people said mean things about you as a kid, your mom told you to ignor...
3 Situations When Built-In Social Listening Tools Won't Work 2017-06-15

3 Situations When Built-In Social Listening Tools Won't...

Sometimes, having everything built-in is awesome.Like a recliner…it�...
6 Signs You Need to Start Tracking Your PR ROI Better 2017-06-08

6 Signs You Need to Start Tracking Your PR ROI Better

Get people to say nice things about your brand. That’s what PR is. Simple...
How to Protect Your Brand Against Fake News and Alternative Facts 2017-05-24

How to Protect Your Brand Against Fake News and Alternative ...

In some ways, it’s a great time for the media and those working with it. ...
How to Use Instagram's Features in Your Marketing Strategy 2017-05-22

How to Use Instagram's Features in Your Marketing Strat...

Regarding marketing, trends change as often as days pass, and marketers sho...
Event Marketing: How to Monitor Your Trade Show 2017-05-17

Event Marketing: How to Monitor Your Trade Show

Some of us go to one or two big corporate events a year – maybe. ...
9 Examples of Amazing Influencer Outreach 2017-05-06

9 Examples of Amazing Influencer Outreach

We’ve already published a blog post series on how not to suck at influenc...
Don’t Make These 3 Bad Branding Mistakes 2017-05-02

Don’t Make These 3 Bad Branding Mistakes

In his 2003 book, Brand Failures: The Truth About the 100 Biggest Branding ...
7 Slack Integrations Making Marketers' Lives Easier 2017-04-27

7 Slack Integrations Making Marketers' Lives Easier

I love two things: Slack and becoming more productive. Okay, I obviously l...
4 Platforms to Dive Into Social Media Video Marketing 2017-04-18

4 Platforms to Dive Into Social Media Video Marketing

In 1981, MTV’s arrival changed the shape of the music industry. Sudde...
7 Easily Avoidable Influencer Outreach Mistakes 2017-04-17

7 Easily Avoidable Influencer Outreach Mistakes

We’ve been harping on bad influencer marketing a lot lately. We’ve give...
How to Use Landing Pages for Marketing on LinkedIn 2017-04-06

How to Use Landing Pages for Marketing on LinkedIn

LinkedIn has over 450 million members because the platform helps profe...
6 Simple Reminders to Improve Your Next Outreach Email 2017-04-05

6 Simple Reminders to Improve Your Next Outreach Email

...
29 Digital Marketing Checklists & Cheatsheets to Make Marketers’ Lives Easier 2017-04-03

29 Digital Marketing Checklists & Cheatsheets to Make M...

Digital marketing is a multifaceted beast that evolves and gets more compli...
How to Build A Performing Influencer Strategy 2017-03-21

How to Build A Performing Influencer Strategy

...
Social Customer Service: Lessons from 5 of Our Favorite Brands 2017-02-23

Social Customer Service: Lessons from 5 of Our Favorite Bran...

Traditionally, customer service was thought of as a post-sale activity. Mar...
20 Competitor Analysis Tools, Tips, and Guides to Up Your Game 2017-02-14

20 Competitor Analysis Tools, Tips, and Guides to Up Your Ga...

The first time you go to do a competitive analysis, you’re like “I got ...
12 Content Editing Tools for Error-Free Writing 2017-02-01

12 Content Editing Tools for Error-Free Writing

There’s no faster way to get your audience (and the internet in general) ...
22 Social Media Resources for a Stunning Strategy 2017-01-10

22 Social Media Resources for a Stunning Strategy

Social media marketing sounds like a simple enough task. You’ve got a gre...
"Own" Your Search Results: How and Why to Research Branded Keywords 2017-01-03

"Own" Your Search Results: How and Why to Research...

How often do you think customers discuss your products and their problems o...
5 Ways You Can Promote Infographics on Social Media 2016-12-29

5 Ways You Can Promote Infographics on Social Media

Infographics are one of the most important pieces of the visual marketing c...
User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies 2016-12-15

User Recommended: Our 13 Favorite Social Media Marketing Too...

My marketing career is still young, but if there’s one thing that’s bec...
6 Rockstar Marketing Agency Software Tools to Try 2016-12-13

6 Rockstar Marketing Agency Software Tools to Try

There are many creative and digital agencies and companies that still use ...
5 Schools With Great Social Marketing Strategies 2016-11-03

5 Schools With Great Social Marketing Strategies

Colleges are big businesses. Schools usually have huge marketing teams work...
10 Buzz-Generating Social Media Tactics for Product Launches 2016-09-29

10 Buzz-Generating Social Media Tactics for Product Launches

Finding ideas for a product launch can be nerve-wracking and exciting. The ...
Introducing Mention’s Instagram Analysis Tools 2016-09-27

Introducing Mention’s Instagram Analysis Tools

Instagram marketing is huge business. The network sees more than 400 millio...
Why Hemingway Beats Hype Marketing 2016-09-19

Why Hemingway Beats Hype Marketing

You won’t believe what I’m going to say in this article! It’s the sho...
Write Smart: How to Avoid Popular Conversion Killers in Your Copy 2016-09-13

Write Smart: How to Avoid Popular Conversion Killers in Your...

You want your copy to convert. But right now, while you’re reading this, ...
People Are Talking About Your Brand – Here’s How to Engage 2016-09-06

People Are Talking About Your Brand – Here’s How to En...

The Neon Trees said it best: everybody talks. You can’t stop them. You ca...
12 Awesome Tools for Hassle-Free Influencer Outreach 2016-08-24

12 Awesome Tools for Hassle-Free Influencer Outreach

Your influencer campaign is so close to the official kickoff. You’ve buil...
6 Tips To Help You Design A Landing Page That Converts 2016-08-18

6 Tips To Help You Design A Landing Page That Converts

There’s a lot of confusion over the “ideal” landing page conversion r...
Maximize Social Media Engagement With These 2 Tools 2016-08-10

Maximize Social Media Engagement With These 2 Tools

Business success requires strong planning and communication ......
How Clever Newsjacking Helps Geckoboard Make a Splash 2016-07-21

How Clever Newsjacking Helps Geckoboard Make a Splash

A significant event is on the horizon – maybe a global sports tournam...
Power Up Your Influencer Outreach with These 2 Email Templates 2016-07-13

Power Up Your Influencer Outreach with These 2 Email Templat...

...
How a Social Media Strategy Map Made Me a Better Marketer 2016-06-16

How a Social Media Strategy Map Made Me a Better Marketer

I’m an advocate of social media. In particular, I talk about its use from...
How Influencers Supercharge Your PR Campaign 2016-06-15

How Influencers Supercharge Your PR Campaign

Over the past few years, the rules of the game for PR pros has changed. Ins...
4 Ways to Get Ahead of the Social Media Trends 2016-05-24

4 Ways to Get Ahead of the Social Media Trends

As mid-year approaches, you may be looking back at your social media plans ...
5 Keys to a People-Focused Inbound Marketing Strategy 2016-05-09

5 Keys to a People-Focused Inbound Marketing Strategy

How’s your inbound marketing strategy? A little stale? If you’re lookin...
How You Can Get Massive Traffic with Social Bookmarking Sites 2016-04-14

How You Can Get Massive Traffic with Social Bookmarking Site...

Over the past 30 days at Process Street, around 11% of the traffic to our b...
5 Killer Tools for Better Social Marketing 2016-04-07

5 Killer Tools for Better Social Marketing

Social media marketing is bigger than ever. You basically have to be doing ...
How to Use Your Podcast as an Influencer Marketing Machine 2016-03-17

How to Use Your Podcast as an Influencer Marketing Machine

One year ago today, I launched Ramp: The InsightSquared Podcast. After mont...
How to Apply the 80/20 Rule to Brand Management 2016-03-14

How to Apply the 80/20 Rule to Brand Management

The concept of the 80/20 rule has been around for a long time. So long, in ...
How to Boost Lead Generation with a Social Media Quiz 2016-02-11

How to Boost Lead Generation with a Social Media Quiz

Content marketing reigned as the most important trend of 2015. Marketers po...
5 Reasons Influencer Outreach Should Include Brand Advocates 2016-02-08

5 Reasons Influencer Outreach Should Include Brand Advocates

Let’s say you’re at Starbucks and 2 people – a stranger, and the ...
4 Twitter Hashtag Trackers to Elevate Your Twitter Game 2015-11-16

4 Twitter Hashtag Trackers to Elevate Your Twitter Game

Hashtags are omnipresent on social media now, but most people still associa...
Why Psychology is the Future of Social Marketing 2015-11-12

Why Psychology is the Future of Social Marketing

What do marketing and science have in common? How can we combine the two to...
4 Types of Social Media Management Tools to Power Your Strategy 2015-10-19

4 Types of Social Media Management Tools to Power Your Strat...

All-in-one is an awesome thing. Who has time to go to 6 different stores wh...
4 Ways to Increase MRR 3x in Less Than a Year 2015-08-31

4 Ways to Increase MRR 3x in Less Than a Year

Freemium is known to be a great launching strategy. Giving your software aw...