
10 Tactics to Boost Your Organic Social Media Reach
When it comes to social media reach, Facebook is always the first platform ...
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When it comes to social media reach, Facebook is always the first platform ...
We sometimes discuss how social media metrics don’t always tell you the f...
Regarding marketing, trends change as often as days pass, and marketers sho...
Big disclaimer: I’m not a “data geek” – at least not in the...
As a social media platform, Twitter’s no longer optional. Everyone...
We’ve already published a blog post series on how not to suck at influenc...
We’ve been harping on bad influencer marketing a lot lately. We’ve give...
LinkedIn has over 450 million members because the platform helps profe...
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As you’ve probably seen in the news, Facebook is currently facing que...
That presents a challenge to marketers who have been doing it for a while. ...
Traditionally, customer service was thought of as a post-sale activity. Mar...
We all know the feeling. You get a brand new toy, and all you can think abo...
Social media marketing sounds like a simple enough task. You’ve got a gre...
Infographics are one of the most important pieces of the visual marketing c...
In the past, public relations professionals have gotten a bad reputation&nb...
My marketing career is still young, but if there’s one thing that’s bec...
Colleges are big businesses. Schools usually have huge marketing teams work...
When 92% of consumers trust recommendations from individuals ......
The internet is a big ole place with tons of information. Some of it’s gr...
Finding ideas for a product launch can be nerve-wracking and exciting. The ...
Instagram marketing is huge business. The network sees more than 400 millio...
The Neon Trees said it best: everybody talks. You can’t stop them. You ca...
It’s always a little uncomfortable to talk about PR crises.We all obvious...
Your influencer campaign is so close to the official kickoff. You’ve buil...
Business success requires strong planning and communication ......
A brand’s just like a baby, you have to constantly monitor it. And like a...
For most marketers, when you hear the word “optimization”, you’re mos...
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I’m an advocate of social media. In particular, I talk about its use from...
Over the past few years, the rules of the game for PR pros has changed. Ins...
As mid-year approaches, you may be looking back at your social media plans ...
Social media marketing is bigger than ever. You basically have to be doing ...
One year ago today, I launched Ramp: The InsightSquared Podcast. After mont...
Content marketing reigned as the most important trend of 2015. Marketers po...
Let’s say you’re at Starbucks and 2 people – a stranger, and the ...
Hashtags are omnipresent on social media now, but most people still associa...
What do marketing and science have in common? How can we combine the two to...
All-in-one is an awesome thing. Who has time to go to 6 different stores wh...
You started your blog, recorded a few podcasts, even attended an event or t...
The client is always right…right? Probably not. When bringing on a ne...
“One small step for Twitter’s design team…one giant leap for ...
Calling launch day a big deal is like calling the Atlantic Ocean a big pudd...
Negative online mentions about your brand are a huge bummer. They’re also...
Has this ever happened to you? You see an ad or review for something that s...
“Take a picture of yourself with your favorite Hollywood film star at you...
We had a blast during our first #MentionChat on “Is Growth Hacking Bullsh...