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Read all our articles from the category Social Media

10 Tactics to Boost Your Organic Social Media Reach 2017-06-14

10 Tactics to Boost Your Organic Social Media Reach

When it comes to social media reach, Facebook is always the first platform ...

How to Use Social Media Sentiment Analysis in Your Listening 2017-05-30

How to Use Social Media Sentiment Analysis in Your Listening

We sometimes discuss how social media metrics don’t always tell you the f...

How to Use Instagram's Features in Your Marketing Strategy 2017-05-22

How to Use Instagram's Features in Your Marketing Strat...

Regarding marketing, trends change as often as days pass, and marketers sho...

How to Start a Data-driven Social Media Marketing Strategy 2017-05-11

How to Start a Data-driven Social Media Marketing Strategy

Big disclaimer: I’m not a “data geek” – at least not in the...

Increase Your Twitter Reach With These 8 Simple Strategies 2017-05-09

Increase Your Twitter Reach With These 8 Simple Strategies

As a social media platform, Twitter’s no longer optional. Everyone...

9 Examples of Amazing Influencer Outreach 2017-05-06

9 Examples of Amazing Influencer Outreach

We’ve already published a blog post series on how not to suck at influenc...

7 Easily Avoidable Influencer Outreach Mistakes 2017-04-17

7 Easily Avoidable Influencer Outreach Mistakes

We’ve been harping on bad influencer marketing a lot lately. We’ve give...

How to Use Landing Pages for Marketing on LinkedIn 2017-04-06

How to Use Landing Pages for Marketing on LinkedIn

LinkedIn has over 450 million members because the platform helps profe...

6 Simple Reminders to Improve Your Next Outreach Email 2017-04-05

6 Simple Reminders to Improve Your Next Outreach Email

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How the Sudden Facebook and Instagram API Changes Affect Mention 2017-04-05

How the Sudden Facebook and Instagram API Changes Affect Men...

As you’ve probably seen in the news, Facebook is currently facing que...

How to Build A Performing Influencer Strategy 2017-03-21

How to Build A Performing Influencer Strategy

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Social Customer Service: Lessons from 5 of Our Favorite Brands 2017-02-23

Social Customer Service: Lessons from 5 of Our Favorite Bran...

Traditionally, customer service was thought of as a post-sale activity. Mar...

The 7 Biggest Social Media Monitoring Mistakes You Can Make 2017-02-07

The 7 Biggest Social Media Monitoring Mistakes You Can Make

We all know the feeling. You get a brand new toy, and all you can think abo...

22 Social Media Resources for a Stunning Strategy 2017-01-10

22 Social Media Resources for a Stunning Strategy

Social media marketing sounds like a simple enough task. You’ve got a gre...

5 Ways You Can Promote Infographics on Social Media 2016-12-29

5 Ways You Can Promote Infographics on Social Media

Infographics are one of the most important pieces of the visual marketing c...

3 Research-Based Lessons on Media and Influencer Relations 2016-12-21

3 Research-Based Lessons on Media and Influencer Relations

In the past, public relations professionals have gotten a bad reputation&nb...

User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies 2016-12-15

User Recommended: Our 13 Favorite Social Media Marketing Too...

My marketing career is still young, but if there’s one thing that’s bec...

5 Schools With Great Social Marketing Strategies 2016-11-03

5 Schools With Great Social Marketing Strategies

Colleges are big businesses. Schools usually have huge marketing teams work...

How to Boost Your Product Launch With Influencer Marketing 2016-10-05

How to Boost Your Product Launch With Influencer Marketing

When 92% of consumers trust recommendations from individuals ......

27 Influencer Marketing Resources You Can Actually Trust 2016-10-03

27 Influencer Marketing Resources You Can Actually Trust

The internet is a big ole place with tons of information. Some of it’s gr...

10 Buzz-Generating Social Media Tactics for Product Launches 2016-09-29

10 Buzz-Generating Social Media Tactics for Product Launches

Finding ideas for a product launch can be nerve-wracking and exciting. The ...

Introducing Mention’s Instagram Analysis Tools 2016-09-27

Introducing Mention’s Instagram Analysis Tools

Instagram marketing is huge business. The network sees more than 400 millio...

People Are Talking About Your Brand – Here’s How to Engage 2016-09-06

People Are Talking About Your Brand – Here’s How to En...

The Neon Trees said it best: everybody talks. You can’t stop them. You ca...

7 Tips for Taking the Stress Out of a Social Media Crisis 2016-09-01

7 Tips for Taking the Stress Out of a Social Media Crisis

It’s always a little uncomfortable to talk about PR crises.We all obvious...

12 Awesome Tools for Hassle-Free Influencer Outreach 2016-08-24

12 Awesome Tools for Hassle-Free Influencer Outreach

Your influencer campaign is so close to the official kickoff. You’ve buil...

Maximize Social Media Engagement With These 2 Tools 2016-08-10

Maximize Social Media Engagement With These 2 Tools

Business success requires strong planning and communication ......

7 Twitter Monitoring Tools to Help Grow Your Brand 2016-07-26

7 Twitter Monitoring Tools to Help Grow Your Brand

A brand’s just like a baby, you have to constantly monitor it. And like a...

How to Use Social Media Optimization for Higher Visibility 2016-07-20

How to Use Social Media Optimization for Higher Visibility

For most marketers, when you hear the word “optimization”, you’re mos...

Power Up Your Influencer Outreach with These 2 Email Templates 2016-07-13

Power Up Your Influencer Outreach with These 2 Email Templat...

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How a Social Media Strategy Map Made Me a Better Marketer 2016-06-16

How a Social Media Strategy Map Made Me a Better Marketer

I’m an advocate of social media. In particular, I talk about its use from...

How Influencers Supercharge Your PR Campaign 2016-06-15

How Influencers Supercharge Your PR Campaign

Over the past few years, the rules of the game for PR pros has changed. Ins...

4 Ways to Get Ahead of the Social Media Trends 2016-05-24

4 Ways to Get Ahead of the Social Media Trends

As mid-year approaches, you may be looking back at your social media plans ...

5 Killer Tools for Better Social Marketing 2016-04-07

5 Killer Tools for Better Social Marketing

Social media marketing is bigger than ever. You basically have to be doing ...

How to Use Your Podcast as an Influencer Marketing Machine 2016-03-17

How to Use Your Podcast as an Influencer Marketing Machine

One year ago today, I launched Ramp: The InsightSquared Podcast. After mont...

How to Boost Lead Generation with a Social Media Quiz 2016-02-11

How to Boost Lead Generation with a Social Media Quiz

Content marketing reigned as the most important trend of 2015. Marketers po...

5 Reasons Influencer Outreach Should Include Brand Advocates 2016-02-08

5 Reasons Influencer Outreach Should Include Brand Advocates

Let’s say you’re at Starbucks and 2 people – a stranger, and the ...

4 Twitter Hashtag Trackers to Elevate Your Twitter Game 2015-11-16

4 Twitter Hashtag Trackers to Elevate Your Twitter Game

Hashtags are omnipresent on social media now, but most people still associa...

Why Psychology is the Future of Social Marketing 2015-11-12

Why Psychology is the Future of Social Marketing

What do marketing and science have in common? How can we combine the two to...

4 Types of Social Media Management Tools to Power Your Strategy 2015-10-19

4 Types of Social Media Management Tools to Power Your Strat...

All-in-one is an awesome thing. Who has time to go to 6 different stores wh...

5 Ways to Rock Your Personal Brand on Twitter 2015-10-01

5 Ways to Rock Your Personal Brand on Twitter

You started your blog, recorded a few podcasts, even attended an event or t...

How to Use Social Listening for Your PR Agency's Market Research 2015-08-24

How to Use Social Listening for Your PR Agency's Market...

The client is always right…right? Probably not. When bringing on a ne...

How to Use Twitter's Threaded Conversations for Event Marketing 2015-08-13

How to Use Twitter's Threaded Conversations for Event M...

“One small step for Twitter’s design team…one giant leap for ...

How to Monitor Your Product Hunt Launch 2015-08-06

How to Monitor Your Product Hunt Launch

Calling launch day a big deal is like calling the Atlantic Ocean a big pudd...

Negative Online Mentions: How to Respond Like a Champ 2015-06-12

Negative Online Mentions: How to Respond Like a Champ

Negative online mentions about your brand are a huge bummer. They’re also...

5 Ways to Make Sure Your Influencer Strategy is Successful 2015-05-19

5 Ways to Make Sure Your Influencer Strategy is Successful

Has this ever happened to you? You see an ad or review for something that s...

A Beginner’s Guide to Social Media Competitions 2015-02-02

A Beginner’s Guide to Social Media Competitions

“Take a picture of yourself with your favorite Hollywood film star at you...

Support Has Gone Social: A #MentionChat with Lincoln Murphy 2014-10-16

Support Has Gone Social: A #MentionChat with Lincoln Murphy

We had a blast during our first #MentionChat on “Is Growth Hacking Bullsh...