2024-11-12 10 Ways Influencers Will Support Social Media Marketing in 2... This blog post explores the ways in which influencers will continue to play...
2023-11-08 Harnessing the Power of Micro-Influencers for Brand Awarenes... In the ever-evolving digital marketing landscape, brands are constantly see...
2022-11-25 Ultimate Guide to Working With Micro-influencers in 2025 Micro-influencers entered our social awareness in 2017 when the marketing w...
2022-08-26 How Does Influencer Marketing Help With Crisis Management Every brand wants a business that runs smoothly without roughing out a PR c...
2022-07-08 19 Harmful Influencer Marketing Mistakes to Avoid What is influencer marketing? In a nutshell, influencer marketing means tha...
2022-01-26 Think small: Big trends in influencer marketing The new wave of influencer marketing includes employee influencers, nano in...
2021-04-14 How to Choose the Right Influencers for Your Campaign Follower Count isn’t Everything Let’s start this out with a quiz. Imagi...
2020-06-23 COVID-19 Implications For Influencer Marketing Like most things, influencer marketing has been significantly impacted by C...
2020-03-31 Influencer Marketing: Is it Really Compatible with SaaS Comp... Influencers are the new cool kids. We see them work every day with the best...
2020-01-30 Influencer Marketing: A 5-step Guide for Ecommerce Marketers Social approval matters! Getting the approval of an influencer on a social ...
2019-10-22 How to Create a Successful Instagram Influencer Marketing St... It can be difficult for brands to connect with their target audiences and c...
2019-09-05 From Nano to Mega Influencer: Everything You Need to Know Influencer marketing is a digital trend that continues to rise in popularit...
2019-06-04 What Are "Nano-Influencers" and Why You Should Car... Not all brands have yet fully discovered the advantages of working with mic...
2019-05-23 Should You Invest in an Agency or an Influencer Marketing Pl... Consumers are growing suspicious about the authenticity of brands they use....
2019-03-05 Influencer Marketing vs. Content Marketing: Which Is For You... New year = new marketing goals. This means time to implement a clear-cut ma...
2018-09-12 4 Ways Schools Can Benefit From Social Listening Did you know that marketing and PR professionals working for higher-educati...
2018-08-29 Organic Influencer Marketing: 4 Steps to Turn Them Into Bran... Did you know almost 1 in 2 consumers will believe anything an influencer s...
2018-06-26 How to Find Social Media Influencers with Mention In 2017, we saw the massive rise of influencer marketing. One by one, bran...
2018-05-29 Niche Influencers: How To Find Them With Social Media Influencer marketing was one of the biggest trends of 2017 – and it...
2018-04-10 10 Instagram Tricks & Tactics That Increase Engagement ... Instagram engagement is pretty much the Holy Grail for social media markete...
2018-03-22 How to Pitch Journalists to Tell Your Brand's Story Content marketing is all about telling your story. Your business isn’t ju...
2017-12-11 5 Influencer Marketing Trends You Need to Know for 2021 In 2017, brands spent over $1 billion dollars on influencer marketing on I...
2017-11-22 13 Proven Ways to Use Influencer Outreach to Help Your Conte... Here’s the story: You know influencers can introduce you to their au...
2017-10-19 5 Qualities of Relevant Influencers for Marketing Outreach Influencer marketing is about quality, not quantity. [Tweet “Influenc...
2017-09-20 Instagram Influencer Marketing: 5 Reasons to Work With Micro... When it comes to social media influencers, bigger isn’t always better. Bu...
2017-09-15 How to Leverage Social Influencers and Win Customers Everyone from startups to top brands have started working with influencers ...
2017-09-15 5 Ways to Proactively Improve Your Online Reputation You may love your brand and think it’s amazing. And maybe your girlfriend...
2017-08-29 7 Mistakes That Kill Influencer Relationships Influencer relationships are precious. They require a certain amount of de...
2017-08-09 How To Build A Scalable Influencer Outreach Strategy Influencer marketing toes the line between celebrity endorsement and truste...
2017-07-26 An Executive’s Guide: How to Do Influencer Marketing t... Influencer marketing has gained ground in just a few years, and for good re...
2017-07-18 How To: Influencer Marketing As a Small Business Owner Influencer marketing is a hot topic for everybody these days. Major busine...
2017-07-05 9 Tools for More Organized Influencer Research long time just to have a simple 5-minute conversation. Modern PR pros, mark...
2017-05-06 9 Examples of Amazing Influencer Outreach We’ve already published a blog post series on how not to suck at influenc...
2017-04-17 7 Easily Avoidable Influencer Outreach Mistakes We’ve been harping on bad influencer marketing a lot lately. We’ve give...
2016-12-21 3 Research-Based Lessons on Media and Influencer Relations In the past, public relations professionals have gotten a bad reputation&nb...
2016-10-05 How to Boost Your Product Launch With Influencer Marketing When 92% of consumers trust recommendations from individuals ......
2016-10-03 27 Influencer Marketing Resources You Can Actually Trust The internet is a big ole place with tons of information. Some of it’s gr...
2016-08-24 12 Awesome Tools for Hassle-Free Influencer Outreach Your influencer campaign is so close to the official kickoff. You’ve buil...
2016-06-15 How Influencers Supercharge Your PR Campaign Over the past few years, the rules of the game for PR pros has changed. Ins...
2016-03-17 How to Use Your Podcast as an Influencer Marketing Machine One year ago today, I launched Ramp: The InsightSquared Podcast. After mont...
2016-02-08 5 Reasons Influencer Outreach Should Include Brand Advocates Let’s say you’re at Starbucks and 2 people – a stranger, and the ...
2015-05-19 5 Ways to Make Sure Your Influencer Strategy is Successful Has this ever happened to you? You see an ad or review for something that s...